Gen Zers or iGeners comprise 32% of the entire world population, making it the largest cohort as of 2019.The birth rate of Gen Zers in the United States has outpaced Millennials by an average of 3 million.With that said, it is critical for businesses to understand these factors to effectively engage them today and in the future. This greatly affects their purchasing decisions and overall approach to companies. Pragmatic, technologically savvy, and socially conscious, Gen Z adults exhibit different behaviors compared to their predecessors. ![]() Suffice it to say their lifestyles will reshape the way modern businesses work, set the trends in retail, and provoke major changes in the workplace. Gen Zers make up a good chunk of the world population, and, in a few years, they are expected to dominate the consumer market. This way, it would be easier for you to come up with more effective business strategies geared towards their preferences. To help you out, we have detailed everything you need to know about Gen Zers, from their academic mindset and workplace expectations to their spending power and shopping habits. They grew up at the height of the information age and rode the social media culture.īeing the newest and largest entrants to the consumer market and workforce of today, it is important that you understand how their minds work. Also known as the iGeneration (iGen) or the Net Gen, these individuals are the first true digital natives. ![]() ![]() Pew Research Center defines Generation Z as individuals born between 19. But before we do, let’s define what Generation Z is. Considering what they bring, it is best to consult Generation Z statistics to meet their shifting demands and expectations. With their diverse ideals and different lifestyles, Generation Z presents new challenges and opportunities to all industries.
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